Projects
UTM Builder
A free, no-code UTM link builder for marketers. Builds campaign URLs from approved source, medium, campaign, and content values (including link-location tracking, e.g. header vs. footer), saves reusable presets by campaign type, and keeps attribution data clean and consistent across a team.
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Show This, Not That
Sending the right message to the right audience doesn't have to be complicated. Describe your if/then logic and my tool tells you which native Pardot to use, gives you the click-by-click setup, generates a full QA test matrix, every prospect profile needed to test it all, and what should render for each.
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Print Doctor
A browser-based tool for diagnosing why an old family photo has faded or shifted color, and generating exact step-by-step repair instructions for Photoshop or GIMP.
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Freeze
An Android accessibility-service app that freezes the screen so you can trace an image displayed on it without touches registering — a digital lightbox for tracing photos, art references, or documents directly off the screen.
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IP Warming Checklist
A branded, dated checklist for warming a new sending IP or domain: DNS and Postmaster Tools setup, choosing your best content, finding your click baseline, growth and scale-back rules by mailbox provider, and a 9-step scale-back playbook. Interactive on the web, plus downloadable Word and PDF versions.
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